The Best Thing That Happened This Week: Pepsi Popped Its Pull-Tab

The soda giant pulled the corporate equivalent of taking its toys and going home.

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Gosh, it seems like only yesterday that PepsiCo loved Philly so much, it was putting prototype “Dream Machine” recycling kiosks outside our grocery stores. Alas, the bubbly giant, transformed into a crazed spurned suitor by the soda tax, has sworn revenge on our city — and, as collateral damage, is taking down dozens of jobs, but all’s fair, right? Just ask Temple, which tried to blame the soda tax for a hefty cost increase. Stella, for shame! Now, in high hissy-fit fashion, Pepsi this week declared NO MORE 12-PACKS OR 2-LITER BOTTLES FOR YOU, PHILADELPHIA! Oooh, snap! Weep no corn-syrupy tears for Pepsi, friends; in its first two months, the tax siphoned a mighty $12.3 million away from Big Soda’s coffers, well ahead of projections. Which means we’re buying more soda than expected. Maybe we’re just civic-minded enough to pop a cold one for the kids.