How To Avoid Regrets About Your Wedding Makeup

Jennifer Kochenour of JKo Beauty spills on how to maximize your makeup trial and day-of look.

Bride Karlie Lanza wears a makeup look by JKo Beauty | Kelly Giarocco Photography

Achieving the right balance with wedding makeup is important — you want to look like you, not some Instagram-filtered version of yourself. Here, JKo Beauty owner and lead makeup artist Jennifer Kochenour shares how to best prep with your artist so you’re guaranteed a look you love day-of.

Be realistic.

“Keep in mind your own coloring and facial features for inspiration photos. Also, sometimes brides bring photos that are very pretty but heavily filtered. Most don’t realize just how dramatic these looks will appear in person.”

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“Once in awhile, right in the middle of an ordinary life, love gives us a fairy tale.” -Unknown . Photo Credit: @tinstarmoments Makeup: @jkobeauty1 Beautiful Bride: @katelynrod . . . . . #phillymakeupartist #phillybridalmakeupartist #weddingmakeup #phillybrideguide #phillybride #bridalmakeup #bridalinspiration #bridalmakeupartist #phillywedding #bridalbeauty #airbrushmakeup #phillyinlove #bridemakeup #phillybeauty #theknot #bridalstyle #modernluxuryweddings #modluxweddingsphl #stylemepretty #phillystyle #phillyweddingmakeup #phillybridalmakeup @philaweddingmag @modernluxuryphl #naturalbridalmakeup #glowingbride

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Better yet: be your own inspiration.

“Bring a photo of yourself wearing makeup that you liked from another event or special occasion. This will help your makeup artist understand more of what makes you feel your best in a more dramatic look.”

Don’t forget about hair.

“Arrive to your appointment with your hair styled similarly to your wedding-day plan. This will make your trial feel more balanced and complete.”

Dress for the occasion.

“Wear a white top or dress that has a similar neckline to your gown. This will provide a more realistic view of how your makeup will look when you’re in your wedding gown.”

Don’t try to be Kylie Jenner.

“Sometimes brides want to wear a look that’s trendy — like extreme contouring, or lip shades in matte browns — but will soon appear dated. It’s best to keep styles somewhat classic — you want photos that are timeless and yet still modern.”

Go in the a.m.

“Schedule your makeup trial for earlier in the day, if possible. This will allow you to determine the overall wear of your look. Later, make plans. Go out and put it to the test!”

This story was originally published as “Make the Most of Your Makeup Trial” in the Winter/Spring 2019 issue of Philadelphia Wedding. To order your copy, click here

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