Afternoon Obsession: New Ikea App Superimposes Furniture


With Ikea’s new app, a companion to its 2014 catalog, you can take it with you. By it, I mean your bookmarked Ikea item. The app provides awesome AR (tech-speak for Augmented Reality), allowing you to visualize furniture in any location you choose. Before you wander through the Swedish warehouse of cardboard and labels, you can be sure a blue coffee table fits your color scheme.

Ikea released a promotional video for the app of family members superimposing their desired pieces. Their augmented reality is so real, one of the members forgets a couch is nonexistent.

Fun and alternate realities aside, when it comes to Ikea, what you reap is what you assemble, so download the app and scan away before your next visit.