Whole Foods Reveals Name of New, Cheaper Chain

And you probably could’ve guessed it.


Whole Foods Market | Shutterstock

And the name of Whole Foods’ soon-to-come cheaper chain of grocery stores will be — drumroll, please — “365 by Whole Foods Market,” the Huffington Post reports. As all you Whole Foods junkies out there surely know, “365 Everyday Value” is the name of the company’s store-brand items, already sold in the stores, so you can see where the inspiration came from.

Apparently, this new chain of markets will have lots of those 365 store-brand products in stock — because, remember, they’re marketing to a more cash-strapped consumer base than they do with their current stores — along with other national brands.

The Huffington Post also notes that five to 10 of the 365 stores are slated to open around the country next year. Still keeping our fingers crossed one lands here!

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