Branding

Business

Philly-Based Branding Agency Goes All In on Urbanism

At Media founder Antoinette Marie Johnson has long had a passion for cities and city living. That passion has been reflected both in the clients […]

Revel Casino Hotel, now called TEN
News

Renaming Revel: Does It Actually Matter What Glenn Straub Calls A.C.’s Notoriously Troubled Casino?

The video is professional. Beach shots are interspersed with close-ups of Revel, the $2 billion failed casino experiment at the north end of Atlantic City’s […]

Business

5 Tips That Can Make Anyone a Branding Rockstar

Your online brand identity plays a huge role in attracting new customers and retaining your existing ones. Building a good reputation is one thing, keeping […]

Business

Comcast, Cosby Make List of 2015’s Top Branding Scandals

It’s never too early for a “Best Of The Year” list, and a new one from Inc. magazine caught my eye. It’s a list of […]

Business

How Businesses Are Celebrating Back to the Future Day

The future is now. Whether you care or not, you’ve probably been bombarded with articles and social media coverage of Back to the Future Day — October 21, […]

Business

Love the Eagles Hype Videos? Meet the Branding Agency Behind Them

As a Philadelphia Eagles fan, there’s nothing quite like the team’s hype videos. You know the ones — where Bradley Cooper calls an Eagles-Giants game “Wall […]

Business

Why Branding Is Crucial to Lure Millennials—and Their Big Wallets

In today’s world, consumers are inundated with thousands of branding messages every day that confuse, contradict and complicate. For most, the ever-rising number of messages […]

Business

#UrbanOutfittersBeLike is Publicly Shaming High Prices

Urban Outfitters is feeling the heat on Twitter over high prices. Armed with #UrbanOutfittersBeLike, people are berating the Philly-based retail giant over high prices. It’s hardly […]

Business

Campbell Soup Makes $231M Fresh Food Bet

Campbell Soup Co. is making another acquisition to continue moving the company toward a fresher, healthier product line. On Tuesday, it agreed to acquire Garden […]