How Businesses Are Celebrating Back to the Future Day

When social media is trending, a branding opportunity awaits.

The future is now.

Whether you care or not, you’ve probably been bombarded with articles and social media coverage of Back to the Future Day — October 21, 2015. That’s the day in the far-off future that Marty McFly and Doc Brown travel to in Back to the Future II. As an 80s kid, 2015 seemed like a lifetime away — so needless to say, I’m feeling a whole lot older today than I did yesterday.

But where there’s a trending topic in social media, there are businesses ready to capitalize on it. Yes, local and national companies are using Back to the Future Day to promote their products and events (shocker, right?)

Here’s a list, starting with the locals and ending with big national brands:

Philadelphia Flyers

Iron Hill Brewery & Restaurant 

Interstate Draft House

Philadelphia Burlesque Exchange

USA Today