Fast-Fashion Newsflash: New Philly-Area Primark to Open July 19th

This will mark the brand’s fifth US location (and second Philly-area store).


Outside Primark at the King of Prussia Mall. | Photo by Lauren McGrath.

Suburbanites, get excited: Primark, the European fast-fashion behemoth that’s making its way into the US market, is opening its second Philly-area location this summer. Mark your calendars now — the fifth Primark store in the US will open at the Willow Grove Park Mall on Tuesday, July 19th. After the shopping shenanigans that went down at the King of Prussia Primark grand opening last November, we’re sure things are going to be jumping at Willow Grove next month. 

The new Primark at Willow Grove will fill a cavernous 58,300 square feet with fast-fashion finds at super low prices. The selection will cover all areas of life, from your standard men’s and women’s clothes to kids and baby, even expanding to cover beauty products and home goods. While the quality of materials used in Primark merch certainly reflects the insanely low prices, this place is great for quick, cheap buys like trendy tops that’ll be out of style next summer anyway.

With 59 fitting rooms and 47 registers slated to post up in the new Primark Willow Grove space, Primark hopes to cut down on time spent waiting in line — a concept we definitely support. There’s still no word on whether the Willow Grove location will be outfitted with all the clutch phone-charging stations that the King of Prussia store boasts, but we do know there will be a constantly updated trend room filled with of-the-moment styles.

Stay tuned for more details on the grand opening party — perhaps we’ll even get a sneak peek, if we’re lucky. We’ll keep you posted as more information is released; for now, start strategizing for your grand opening game-plan.