An Exclusive Sneak Peek Inside Primark’s New King of Prussia Megastore
If you don’t know Primark by now, you should. It’s Europe’s favorite fast-fashion retailer, with merchandise similar in quality to that of Forever 21 and H&M, but at even lower prices (seriously, $20 for this velvet jumpsuit?). The breadth of the offerings is enormous men’s, women’s, kids, home, beauty, activewear – and in-store merchandise changes over every single day. The best part? Primark pays all of their manufacturers a competitive, living wage, so you don’t have to raise an eyebrow at the insanely low prices you see on the tags. Primark simply has lower profit margins, so that you, the shopper, can get more bang for your buck.
We got an exclusive first look inside Primark’s brand new, ginormous (80,000 square feet!), sensory overload of a store in King of Prussia – the brand’s second US store, which opens tomorrow at 11am. It’s got over 350 light boxes, 200 mannequins, 90 fitting rooms, and a huge 70-foot video screen at the entrance. Here’s what to shop, what to skip, and what to get excited for.
This Ireland-based mega-retailer plans to open ten US stores by the end of 2016. It already has over 295 locations in Europe’s most fashionable cities, including London, Paris and Barcelona. Philadelphia is one of the few cities that will have two Primark locations, with the second Willow Grove Mall store set to open in June.
A reminder: The store opens tomorrow, November 25th, at 11am. Get there early (there will most likely be a crowd) to check out the space and snag some great deals on clothes, beauty products and home goods. Welcome to Philly, Primark!