Do A.C.: Atlantic City Takes 15,000 Lb. Pop-Up Casino Resort on the Road

Not enough people going to Atlantic City? Then the Atlantic City Alliance will bring AC to the people. The  “Live From AC” roadshow starts this weekend in Philly with a pop-up casino resort (15,000 lbs. and two stories) at the waterfront that includes “key AC experiences” all framed by the “DO AC” advertising campaign.

The Alliance is a nonprofit that markets the city to tourists, which  has been an uphill battle in recent months. So the organization has partnered with BMF, a company that helps build brands with experiential marketing of this kind. This roadshow will also go to Baltimore and NYC.

In a statement, Atlantic City Alliance President Liza Cartmell said the goal of the roadshow is to  “introduce AC to people in a new way, create a social media buzz and represent all 12 casinos in key markets.” She said it’s an opportunity to engage “our target audience of fun seekers.” (Are there fun seekers in Philly? If so, where do they pass the time? Not on SEPTA, that’s for sure.)

pop-up casino resort rendering

Rendering of the pop-up casino resort that will be at Penn’s Landing this weekend.

So here’s what’s going on at the Great Plaza at Penn’s Landing this weekend, noon to 10pm each day. Aside from performers DJ Nigel Richards and Rod Stewart, there are these options:

  • Do Chill – Relax and recharge your body with a free five-minute AC spa massage
  • Do Views – Experience the views, luxury and fun offered by Atlantic City’s casino hotels while recharging your electronic devices at one of the recharging stations
  • Do Chance – Spin the wheel and try your luck for an AC prize
  • Do Memories – Have your picture taken in front of a variety of iconic AC backgrounds to automatically post and share using #LiveFromAC
  • Do Thrills – Get a taste of AC nightlife with DJ Nigel Richards internationally-recognized for his unique music style and contributions to the dance music industry
  • Do Savor – Play the restaurant/hotel matching game to win AC prizes
  • Interior design features: TVs, furniture, boardwalk flooring, wood, fabric and vinyl walls, photo booth, DJ booth, gaming table, bar
  • Architects, designers: 18 people between the architects, designers, builders and engineers
  • It’ll be from noon to 10 p.m. each day. It’ll be interesting to see how and if this translates in terms of getting visitors to the shore.

    Do A.C. official site