It’s Time to Call Bullshit on Innovation
For two decades, we've celebrated technological advancement as an unquestioned good. Any chance we've had it all wrong?
What he remembers most, he says, is the afterglow.
Last winter, Drexel professor Brent Luvaas introduced a new course at the university called “Digital Detox.” The class was born of Luvaas’s own struggles; he’s an anthropologist, one who’s spent the past several years studying social media — which means he’s logged a lot of time on Facebook, Instagram and Twitter.
“The impetus for the class was really myself,” he says. “I got tired of it. I wanted to disconnect.”
The premise of Digital Detox was straightforward: Students would study the impact of technology and innovation — only they’d do so without actually using any tools that smacked of technology and innovation. On Mondays, for instance, Luvaas would hand students — who were required to check their phones at the classroom door — a printout of the week’s reading assignment, after which the entire class would simply sit together, silently consuming the text. On Wednesdays — again sans phones — they’d reconvene to discuss what they’d read, and on Fridays — unplugged once more — they’d do a writing assignment, putting down their thoughts with old-fashioned pen and paper.
All in all, the course went well, Luvaas says, but a year later, what really sticks in his mind is the sensation he and his students experienced after each phone-and-laptop-free class. “There was a lingering high,” he says, “an addiction to being in a space with no technology.” That is, even though they were all free to start using their phones the minute class ended, the professor and his students tended to postpone reconnecting digitally as long as possible. It was as if their brains, or maybe their souls, just wanted to enjoy the quiet a little longer.
That we live in an age dominated by technology — and that we have little idea what that technology is doing to us — is pretty much conventional wisdom these days. But lately, I’ve started to wonder if something even deeper and more sinister is at work: namely, that as a culture, we’ve so blindly bought into the idea of “innovation” and “disruption” — in technology, in business, in education, in whatever — that we’ve forgotten to ask whether all those changes are really making our lives any better. Have we lost, to put it more bluntly, the ability to call bullshit when calling bullshit is exactly what’s required?
Take, for example, what is hands-down the stupidest automotive “advance” of recent years: the keyless ignition. The technology — which lets you start your car not by turning a key, but by pushing a button on the dashboard — has been around for some two decades, but it’s only in recent years that the feature has gone mainstream. (It’s now in more than 60 percent of new cars.) I got my first taste of it when I leased a new Hyundai 18 months ago. After initially being tickled by the novelty, I’ve started asking myself a pretty basic question: Is something in particular wrong with the car key? What problem, exactly, are we solving here? I especially have those thoughts whenever I find myself pushing the button to turn the car off, only to be a little unsure the button has actually done that.
Apparently, I’m not the only one who’s uncertain: According to the New York Times, since 2006, at least 28 people have pulled their keyless-ignition cars into their garages and gone inside their houses without realizing the cars didn’t turn off. Those people are now dead.
Lately, I’ve started to think a little more skeptically about other advances, too. GPS is awesome — except now I don’t bother to learn how to get anywhere on my own. Amazon’s technology-enabled retail empire is astonishing — unless you’re one of the untold businesses it’s destroyed. My smartphone is truly a lifesaver — but is it also responsible for my inability to read a book or sit through a two-hour movie?
A pushback, I’m heartened to say, seems to be under way. The Times recently reported that Silicon Valley’s brightest minds are preventing their own kids from looking at screens, and in the wake of Facebook’s massive (and creepy) data breaches, millions of people have told Mark Zuckerberg and Sheryl Sandberg where they can stick it. Meanwhile, vinyl is hot again, typewriters are cool, and Philly writer Catherine Price made a splash with her recent book How to Break Up With Your Phone.
This isn’t to say that all technology is bad, or that the world shouldn’t move forward. Of course it isn’t, and of course we should. But how about we all stop subjugating ourselves to the tyranny of the innovation crowd — stop stipulating that anytime anybody claims to have made an “advance,” we assume it’s an improvement?
And let’s do it now, before the self-driving cars coming our way — keyless, I’m sure — become the death of us all.
Published as “The Tyranny of The Innovators” in the January 2019 issue of Philadelphia magazine.