So This is What Gaga Smells Like

Watch the trailer for her new fragrance

Lady Gaga‘s new ad – make that “mini film” – for her fragrance Fame (said to to be inspired by blood and, um, semen) looks more like one of her elaborate music videos than the average perfume commercial. The 35-second clip’s not only produced by Ridley Scott, but it’s directed by Steven Klein – the same guy responsible for her “Alejandro” video. Here, the pop star rises from a black bath (what is it with Gaga and rebirth anyway?) as she takes charge of an army of hunks. Wonder what Madonna thinks of all this?

Click here to watch.