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Insider's Guide is a formatted feature on phillymag.com that presents a listicle-style advice article on finding the perfect school for your child, with three useful tips provided by an education expert or insider. You will provide a short introduction and three facts or pieces of advice on choosing a school from your chosen insider.
Provide information and tips that parents can use to guide them through the school-selection process. Keep the focus on interesting, useful information, rather than promotion, to make the post feel like a native Philly mag article. This will help build your brand authority and give readers a reason to read. Limit your usage of your organization's name and brand language.
Stick to the guidelines provided below. The content that you submit in your form will be the content that appears in your post: We cannot accommodate additions or revisions once the form has been submitted. We reserve the right to make copy changes to fit our magazine's style, content and voice.
Do not write in first person (do not use personal pronouns like “I” or “we”). Use only complete sentences. Character counts for each entry are included below. You will not be able to submit the post if you do not follow the character count specifications. A content writer will provide an optimized post title.
Photos must be in jpeg format. If no photo is provided, a content writer will provide a stock photo. We cannot accommodate changes to the stock photo.
We encourage you to promote your formatted feature on your own social and digital channels.
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