On November 14, 2010, the Greater Philadelphia Film Office (GPFO) commemorated a quarter century of remarkable accomplishments with a full day of exciting events at Sun Center Studios in Aston. The day began with several screenwriting panels and seminars culminating in a press conference revealing the winners of the 2010 “Shoot in Philadelphia” (SIP) Screenwriting Awards. Later that evening, more than 500 of Philadelphia's film and TV professionals gathered for an invitation-only party. Guests included the cast of It's Always Sunny in Philadelphia. Photography by Scott Weiner Photography.