You Need to Visit Old City’s New Badass Feminist Clothing Shop
We'll take one of everything, please.
Philly is outraged.
That’s how D.C.’s Pooji Regulapati sees it, at least – which is why she and Rebecca Lee Funk decided to bring their feminist clothing like (aptly named “The Outrage”) to Philly this fall.
The store, located at 321 Arch Street in Old City, sells politically tailored tees and tanks, sweatshirts, dresses, pants, hats, pins, jewelry and more, featuring statements like “Resist,” “The Future is Female,” and “What Would Michelle Do?” We’re totally loving it – and here’s why.
For those who haven’t heard of The Outrage, the shop started online in October 2016 with its “Nasty Women Unite” clothing line (a reference to, as you may recall, Donald Trump’s choice words for Hillary Clinton). In January 2017, the owners opened a small pop-up shop in D.C., where they sold merchandise for the Women’s March on Washington. The collection became wildly popular in the month leading up to the event, and the owners decided to transform the shop into a regular brick-and-mortar business.
We attribute the store’s success to a few factors: the fact that people actually want to wear their clothes (in the past, we’ve rolled our eyes at the triteness of similar lines); the owners’ emphasis on diversity and inclusion (the majority of team members are women of color); and their commitment to the cause. They’ve always donated 100 percent of their profits to nonprofits – right now, they’re supporting Planned Parenthood and the American Civil Liberities Union.
Funk, the store’s founder, said one of the primary missions of the shop is to inspire young women to translate outrage into action – which is why she felt Philly (and Pennsylvania, her home state and a swing state) was ripe for the cause. The duo opened the store here in October.
— The Outrage (@its_the_outrage) January 10, 2017
“We are trying to be very strategic about where we are going, because we get a lot of young progressive women in the store,” Funk said. “In D.C., we casually ask them, ‘Hey, do you know who your representative is? Do you want to contact them?’”
“If we sit at this funnel point and we have that ability to have that conversation, which is really powerful, where do we take that?” Funk continued. “Philly was an obvious choice, given the results of presidential election and the midterm election next year.”
The store also offers a community perk: It doubles as what Regulapati and Funk call an “outrage outpost” – neighbors and local organizations looking to host events can use the space for free.
Regulapati said the Philly store has already hosted several gatherings this year, including supportive meet-ups and music sessions featuring local artists. Next year, she and Funk plan to use the space in partnerships with groups like She Should Run, which works to get more women in office, and pro-choice organization NARAL.
For more info on the store, including hours, visit the-outrage.com.
— The Outrage (@its_the_outrage) November 22, 2017