Get Excited: Target x Marimekko Is Almost Here

How Target is pushing the brand beyond its comfort zone.

Lauren McGrath, Shoppist, Philadelphia Magazine, shopping, retail, target x marimekko, target, marimekko, collaboration

Say hello to summertime. | Images via Marimekko.

This morning, Target announced its newest collaboration in the works, and it’s got us super-excited. They’re teaming up with Finnish design company Marimekko, known for its striking textiles in bright colors and splashy patterns.

Going the bright-and-bold route seems a no-brainer for Target; its collaborations with equally sunny brands (Lilly PulitzerMissoni) were total—and near-instantaneous—sell-outs. 

The collection features over 200 products, spanning apparel to home goods, designed exclusively for Target. (We’ve got our eye on the tableware already.) It’s also Marimekko’s first venture into the outdoor-sports world, with paddleboards, hammocks and mini tents, all covered in Marimekko signature patterns.

Lauren McGrath, Shoppist, Philadelphia Magazine, shopping, retail, target x marimekko, target, marimekko, collaboration

Don’t these make you want to have a cookout immediately? | Images via Marimekko.

Mark your calendars: The collection launches in stores April 17th, and will be available through May 8th (if supplies last that long). Items range from $7.99 to $499.99.