New Tourism Campaign: “Phillyosophy”

Visit Philly (the Artist Formerly Known As GPTMC) has taken its cues from Franklin for the new WithLove campaign.

photo of phillyosophy tourism campaign

A detail of one of the ads from the new Phillyosophy campaign.

You remember the WithLove, Philadelphia XOXO campaign. It consisted of ads like this one:

For 2014, things have changed. Though the new ads are still under the WithLove, Philadelphia XOXO umbrella, Visit Philly has announced a big change of direction for the campaign, which is now called Phillyosophy. VisitPhilly’s Media Relations Director Cara Schneider says the campaign represents “a more confident voice of Philadelphia” and was inspired by the city’s most well-known philosopher (other than me, after a few drinks): Ben Franklin.

Below, three of the ads they’ve designed.

See more information about the whole WithLove, Philadelphia XOXO evolution at the Phillyosophy Facebook page.