Market East Station Renamed Jefferson Station

Jefferson University signed a $4 million naming-rights deal for Market East Station that lasts five years.

Today, SEPTA officially announced that Market East Station had been renamed Jefferson Station. The $4 million naming-rights deal lasts five years with a $3.1 million option for the next four.

“This agreement will deliver major benefits to our customers and other taxpayers who help fund the Authority’s operations,” SEPTA GM Joseph M. Casey said in a statement. “The advertising income this generates will go directly toward the everyday costs of running the transit system.” SEPTA says it was mandated to seek naming-rights deals as part of a directive to find additional, non-fare funding services.

The naming deal is the second for SEPTA after Pattison Station was re-christened AT&T in 2010. That deal expires next year.