“Stronger Than The Storm’s” $5 Million Political Payoff
The “Stronger Than The Storm” TV commercials starring Gov. Chris Christie and his family are providing a near $5 million windfall of taxpayer dollars for a politically active public relations agency, more than $2 million higher than what the runner-up firm planned to charge.
East Rutherford-based MWW and a subcontractor are billing the state $4.7 million for employee compensation and markups to run this year’s campaign, according to information obtained through a public records request by the Asbury Park Press. The remainder goes toward TV and radio commercial production, media buys and promotions.
The two bidders had different views on how the campaign should be run. MWW proposed putting Christie in the ads. The other bidder, a team headed by the Sigma Group, did not. MWW won the contract.
The lucrative payday for the MWW team is $2.2 million higher than what was sought by the Sigma Group, based in Oradell, Bergen County.
Gosh. It’s so hard to believe that Chris Christie would leverage public funds to serve his egocentricity and his political ambitions, isn’ti t?