Movers and Shapers

Rachel Zimmerman, InLiquid
1400 North American Street, suite 314, 215-235-3405, inliquid.com

Fine artists attending a design festival doesn’t seem like a weird concept. Yet Zimmerman’s InLiquid is one of the only arts groups actively involved in DesignPhiladelphia — which, she notes, is par for the course in Philly. “There’s a real disconnect here between those involved in the arts and those involved in design,” says Zimmerman. “People don’t think about buying art in the same way they think about buying a vase or expensive accessories for their house. They don’t seem to realize art and design go hand in hand.” That was, in fact, the point of InLiquid when Zimmerman, a photographer with a graphic and Web design business, started the organization nine years ago. “We get involved in the event because we want architects to know that we’re here,” she says. “DesignPhiladelphia creates a synergy between all different things, which is critical. It’s what InLiquid tries to do, too.”

Best known for: “Art for the Cash Poor,” InLiquid’s annual art exhibit at which no piece sells for more than $199.

What she’s doing this year: Working with Minima’s Eugenie Perret to create public art for Perret’s Pop-Up Neighborhood; co-curating an InLiquid installation in the Crane Arts Building with architect Meg Rodgers. InLiquid, October 19th, 3 to 5 p.m. 1400 North American Street.