This New York Developer Wants You to Spend Your Jersey Shore Summers Up North

And after you've seen what iStar's Asbury Ocean Club condo has to offer, we bet you just might.

asbury ocean club rendering

Rendering of the Asbury Ocean Club | Renderings: Handel Architects; photos: Nikolas Koenig; images via iStar

When was the last time you spent your Jersey Shore summers anywhere north of Long Beach Island?

If you’re like most Philadelphians, the answer to that question is “never.” Philadelphians simply don’t vacation or take up residence on the northern Jersey shore, and if they think of the shore’s upper reaches, their thoughts begin and end with Asbury Park’s favorite son, Bruce Springsteen.

Which is good enough for New York-based development firm iStar to use as bait for a come-hither hook tossed out to Philly-area residents.

What the company hopes to reel you into is the Asbury Ocean Club, a new ultra-luxe condominium/hotel development just steps from the boardwalk and beach and a couple of blocks north of the Stone Pony. The 17-story tower, designed by Handel Architects of New York, is the centerpiece of a series of investments that include the renovation of the Asbury Lanes bowling alley, to which iStar added a concert venue. (Springsteen himself christened it.)

asbury ocean club lobby rendering

Rendering of Asbury Ocean Club lobby

According to Asbury Ocean Club publicist Katherine Curkin, iStar is pouring several billion dollars into the seaside resort over a 10-year period. “They see a lot of potential for Asbury as a destination not only for New York City but for Philadelphia and other areas where people travel to the Jersey Shore,” she says.

“Everyone who knows and understands Asbury Park has a soft spot in their heart for it,” says Jodi Stasse, the sales and marketing director for Corcoran Sunshine Marketing Group, which is marketing the Asbury Ocean Club.

What distinguishes Asbury from other Shore towns is its urban vibe, she says. (It’s a quality Asbury shares with Atlantic City, only without casinos.) And, she adds, things have been picking up of late in the once-faded resort.

“The vibrancy of Asbury Park is really what’s appealing,” Stasse says. “It’s moving away from a kind of sleepy beach town, and having this urban lifestyle along the Jersey Shore has been appealing to a lot of people.”

But Philadelphians can get that kind of urbanity in Atlantic City, and it’s easier to get to from here. What could they find in Asbury that they can’t find there, other than the streets Springsteen walked as a lad?


asbury ocean club model unit bedroom

A bedroom in the model condo unit

asbury ocean club model unit bedroom balcony

Model unit bedroom, view to balcony shared with second bedroom

A sleek, shimmering, brand-new tower filled with condominiums offering panoramic views of the beach and ocean — anywhere from 180 to 270 degrees.

asbury ocean club model unit den

Den in the model condo unit

10-foot-high ceilings and hurricane-resistant windows.

asbury ocean club model unit kitchen

Kitchen in the model condo unit

Top-of-the-line finishes and fittings in the bathrooms, and Miele appliances in the kitchens.

asbury ocean club penthouse living room

Rendering of penthouse condo living room

asbury ocean club penthouse roof deck

Rendering of penthouse roof terrace

And if you’re willing to shell out for the penthouses, outdoor kitchens, outdoor showers and rooftop terraces for entertaining in the duplex units.

And these come with amenities nothing south of Long Beach Island offers, including 24-hour concierge and hotel services, a programmed fitness center, a spa, a yoga studio with meditation terrace, a screening room like you might have in your own home, a library and game room, an event space with an open kitchen, and a state-of-the-art business center.

asbury ocean club terrace

Rendering of Ocean Club fourth-floor terrace

asbury ocean club poolside bar

Rendering of the terrace’s poolside bar

Then there’s the fourth-floor outdoor terrace. Here you’ll find a pool with ocean views, a poolside bar and grill, chaises, sun beds, towel service, a pergola, a glass garden pavilion with reflecting pool and an outdoor lounge with fireplace.

And finally, there’s the beach club across Ocean Avenue, which offers beach cabanas and a surfside pool.

Not to mention that beginning this summer, you will be able to put up your visiting guests in the boutique hotel on the tower’s lower floors. Its guests will have access to many of the condo’s amenities.

“And it’s no-maintenance — you just turn the key and go,” says Stasse.

Of course, luxury like this comes at a price, but given how much of it you get and where you get it, I’d say it’s worth it if you have the scratch. Especially if you want your Shore residence to reflect true urban sophistication. You really can’t find that in the AC casinos either.

Asbury Ocean Club by the Numbers

Address: 1101 Ocean Ave., Asbury Park, N.J. 07719

Number of units: 34 1-, 2-, and 3-bedroom condominium and penthouse apartments, including one 4-bedroom penthouse

Unit sizes: 1-bedrooms, 950 square feet; 2-bedrooms, 1,160 to 1,450 square feet; 3-bedrooms, 1,835 to 1,960 square feet; penthouses, 2,265 to more than 4,500 square feet

Sale prices: 1-bedroom units start at $897,000; 2-bedrooms, $1,150,000; 3-bedrooms, $1,600,000; penthouses, $1,690,000. The 4-bedroom penthouse sells for $5,980,000.

Parking: No information provided.

More information: Asbury Ocean Club website; phone: 732-819-5047; e-mail:

Updated May 9th, 11:47 a.m., to correctly describe the size and scope of iStar’s investment in Asbury Park.