Affected By the Vow To Be Chic Shutdown? These Bridesmaid Brands Are Ready to Help

Bella Bridesmaids and Rent the Runway are offering discounts and free rush shipping.

Image via Vow To Be Chic’s website

There’s something eery going on in the world of bridesmaid fashion, and we don’t like it. First, Alfred Angelo shut down all of its stores—including its Cherry Hill location—without warning. Then, after acquiring the brand in 2016, Gap Inc. announced it would be closing the Weddington Way boutiques it had set up in Banana Republic stores just last month (you’ve got through June 11th to place an order at the 1401 Walnut Street location).  The most recent bridesmaid brand to fall on the chopping block? Vow To Be Chic, the first company to offer rental options for bridesmaids dresses. CEO Kelsey Doorey confirmed the news to The Knot on Wednesday, citing a lack of adequate funding as the main reason for shuttering operations.

Brides and bridesmaids alike have reported trouble getting in touch with the company for weeks ahead of the shutdown, which has us worried that there may be a some Philly-area brides experiencing the same panic. Luckily, as they did in the wake of the Alfred Angelo closing, local stores and national retailers alike are stepping up to help bridal parties in a bind.

RELATED: 19 Great Places for Bridesmaid Dresses Around Philadelphia

Located in Old City, Bella Bridesmaids is offering a ten percent discount to anyone who placed a Vow To Be Chic order that isn’t able to be fulfilled. If you ordered a Monique Lhuillier style through Vow To Be Chic, you may be able to get your exact same dress—Bella will be getting Vow to Be Chic’s six exclusive Lhuillier styles, and Lhuillier is waving rush fees on those orders as well as marking them top priority in their order fulfillment lists. Amsale is also offering waived rush fees on all dresses purchased through Bella Bridesmaids.

On a national level, Rent the Runway is offering 50 percent off their $159 bridesmaid package for those affected by the VTBC closure, and will also give panicked brides complimentary access to an RTR bridal stylist to help them pick new dresses as quickly as possible. Email to get started.

If you know of or are offering a deal we didn’t mention, please email Sarah Zlotnick at We will update this post with more discounts as we become aware of them.

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