Budget-Conscious Brides, Rejoice: H&M is Now Doing Bridalwear

We've got photos of the brand's eco-friendly wedding gowns.

By Alexandra Leshner· 3/21/2016, 5:27 p.m.

Let’s talk about the gorgeous high neck and long sleeves on this gown.

Just last week, thanks to the launch of ModCloth’s new bridal collection, PW editor Carrie and I were talking about how many options there are nowadays for the girl who doesn’t want to spend a fortune on The Dress. One by one, major retailers are dipping their toes in the wedding waters, launching affordable bridal lines that are both stylish and wearable for all shapes and sizes.

The latest brand to jump on board: H&M.

The fast-fashion empire put out a $99 wedding dress two springs ago, and now, beyond that teeny tiptoe into the wedding world, has just unveiled its 2016 Conscious Exclusive Collection—which showcases innovative sustainable materials and takes inspiration from the past 300 years of fashion. Among the new designs you’ll find three lovely bridal gowns this time, each with their own distinct style and personality.

The dresses range in price from $299-$649 and are expected to drop online and in stores on April 7. We’re loving the bohemian, long-sleeved dress pictured above; scroll down for a look at the other two gowns.

{Oh, and we’re also throwing in this top/skirt combo because it’s just about perfect for your bridal shower, rehearsal dinner or as a second look for your reception.}

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Budget-Conscious Brides, Rejoice: H&M is Now Doing Bridalwear

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