Open for Business: Formatted Feature Form

Open for Business is a formatted feature on phillymag.com that lets readers know about your business's reopening.

Style requirements:

Do not write in first person (do not use personal pronouns like “I” or “we”). Use only complete sentences. The minimum word count for the post is 100 and the maximum is 150. You will not be able to submit the post if you do not follow the word count specifications. A content writer will provide an optimized headline for the post.

Photos must be in jpeg format. If no photo is provided, a content writer will provide a stock photo. We cannot accommodate changes to the stock photo. Stick to the guidelines provided below. The content that you submit in your form will be the content that appears in your post: we cannot accommodate additions or revisions once the form has been submitted. We will try to stay as close to the copy provided, but a content writer will be editing this to fit our magazine style guide. We encourage you to promote your formatted feature on your own channels.

  • Suggest a post title. A content writer will decide on a final optimized headline for the post.
  • Photo: Upload a high-res photo—exactly 900 x 600—of the store's interior to be used as a header image. Photos that do not fit those specifications will be substituted with a stock photo, and we cannot accommodate changes to the stock photo.
  • If necessary, provide a photo credit in the format, Photo Credit: (Name).
  • Provide a 100 to 150 word (or about 850 characters) description of how customers can engage with your store. You can focus on whatever you prefer, but here are a few questions to get you started: Will all your products and services be available? What safety precautions are you taking? Are guests allowed inside, or is it call ahead and pickup only? Are you offering any special deals in celebration of the reopening?
  • Provide the location of your store.
  • Provide the date of your reopening. Skip if you've already reopened.
  • Provide text that will suggest the reader click to learn more or order ahead. For example: ‘To order ahead, click here.’ Include a URL that links to your preferred site. Also include any links to your social media accounts.