Hershey’s Kisses Are Doubling In Size

Because sometimes a little Kiss just ain't enough.

In the chocolate world, this is big news.

Because, in the chocolate world, Hershey executives haven’t seen change like this in 25 years. They can talk about how this–a change in size, a hazelnut, some gold foil–is the biggest innovation to the Hershey’s Kiss since someone first though of shoving an almond in one, and not mean it in a snarky, ironic or cynical way.

There’s a guy quoted in the USA Today piece about the change who says, “It took 55 years just to change the color of the foil. Then it took another 38 years to put something inside the milk chocolate.”

So yeah, this is not exactly a company that moves…


But hey, now that the big day has come, here’s what’s changing. The Hershey’s Kiss Deluxe (wonder how many meetings it took to decide on the name change?) is about twice the size of a normal Kiss, has a whole hazelnut in the center, a layer of chocolate cream, and then rice crisps dotting the milk chocolate. The product was first launched in China, but proved so successful there (like $100 million successful) that Hershey decided to bring it back home for a limited release.

The Deluxe Kisses are on sale starting today, and will remain available through Valentine’s Day. Of course, the Deluxe Kiss has a launch website, and you can check it out at the link below.

Hershey’s Kisses Deluxe [Official]