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Pierreno Grigio
Phoodie.info just pointed out this amazing press release was sitting in our inbox.

On April 6th Chaddsford Winery will introduce their 2006 Pinot Grigio “PIERRENO GRIGIO,” named for WMMR’s longtime DJ Pierre Robert.

The wine will be introduced throughout the area via wine dinners featuring meet-and-greets with Pierre Robert. Among the restaurants hosting the dinners are Kildare’s King of Prussia, Gypsy Saloon, Snackbar, Horizons, The Gables in Chadds Ford, The White Dog Café, The Moshulu and Valanni.

Complete release after the jump.



CHADDS FORD, PA – On April 9, vintage wine will meet vintage vinyl when Chaddsford Winery (632 Baltimore Pike, 610-388-6221) introduces their 2006 Pinot Grigio, named for WMMR radio personality and longtime Philadelphian Pierre Robert. The bottle will bear a tie-dye label and Robert’s likeness, and will house a white wine that winemaker Eric Miller describes as “very refreshing,” with a “crisp, clean acidity; zesty, juicy fruit; and a mouth-watering, long, lively finish.”

“Rock and roll” and “wine and cheese” may seem unlikely bedfellows, but their common ground is easy to identify: peace and love, just the notion Miller hopes wine lovers will embrace with this special vintage, set to be officially released on April 19 at the winery. The pairing is even more natural given that Chaddsford celebrated their 25th anniversary last year – the very same year Robert celebrated his 25th year at WMMR. Robert himself plans to attend the vintage launch party – appropriately, a wine and cheese reception, though this one is sure to be more rock than Rachmaninoff and will even feature a performance by a New York-based classic rock cover band Relic. WMMR listeners will be invited to participate as well; the station will run a series of contests for wine lovers to win a chance to attend the reception as Robert’s special guests.

Pierreno Grigio will flow at several local watering holes throughout the spring and early summer, including wine dinners at Kildare’s King of Prussia on April 23 (826 DeKalb Pike, 610-337-4772), West Conshohocken’s Gypsy Saloon on April 29 (128 Ford Street, 610-828-8494), Snackbar on May 6 (253 S. 20th Street, 215-545-5655), Horizons on May 13 (611 S. 7th Street, 215-923-6117), The Gables in Chadds Ford (423 Baltimore Pike, 610-388-7700), The White Dog Café on June 2 (3420 Sansom Street, 215-386-9224), The Moshulu on June 12 (401 S. Columbus Boulevard, 215-923-2500), and Valanni on June 25 (1229 Spruce Street, 215-790-9494).

The dinners will include half-hour meet-and-greet sessions with Robert, and some will feature special prix-fixe vegetarian menus to celebrate Robert’s own gastronomic preferences. In addition, at each dinner, one lucky winner (chosen in a contest on WMMR) and their guest will join Robert at his table for the meal. Restaurants hosting dinners will include Pierreno Grigio on their wine lists following those dates, for patrons unable to attend the event.

Pierreno Grigio will also be available at Chaddsford Winery and its three sales locations, Peddler’s Village (Street Road and Route 202 in New Hope), Springfield Mall Wine Shop (Baltimore Pike and West Sproul Road in Springfield), and the Ardmore Farmer’s Market (Coulter Avenue and St. James Place in Ardmore), as well as through their website.

Like his eponymous wine, Pierre Robert’s tenure in Philadelphia has been “zesty, long and lively.” Now a staple of the Philadelphia rock scene, Robert was initially told he was “too California” for the East Coast upon his arrival from San Francisco’s KSAN in 1981. But his trademark positivity and voluminous knowledge of rock music quickly earned him a slot in the DJ rotation at venerable WMMR, and he has been there ever since, establishing a penchant for pulling actual vinyl out of the “MMRchive” to play on-air, and thus cementing his own status as a true icon of the golden age of rock and roll.

Chaddsford Winery, Pennsylvania’s premiere winery, recently celebrated its 25th anniversary. In addition to the winery and its retail location, Chaddsford wines are available at Wine & Spirit Shoppes throughout Pennsylvania and in select wine stores in Delaware, Maryland and New Jersey. Visit their website, www.chaddsford.com, for more information on sales locations and other current vintages. For information on creating private label wines, such as Pierreno Grigio, contact Chaddsford Winery at 610-268-2519.

Chaddsford Winery [Official Site]