Photo by HGruber
In his latest online column for Portfolio magazine, local beer scribe Lew Bryson chastises brewers both corporate and craft-y for their failure to properly market beer to women and offers suggestions on how to go after the ladies. In case you’ve been living under a rock:
Beer marketing reeks of testosterone. The staples include sports, cowboys, rappersâ€”male rappersâ€”big powerful animals, physical labor, and frat-boy humor. When women appear, theyâ€™re either carrying a tray of beers or standing around looking beautiful.
Women standing around drinking craft beer – now that’s real beauty. Just ask the ladies of In Pursuit of Ale.
Also, the 2008 Dogfish Head Beer Release Calendar is up and on their website, should you want to get a head start on scheduling your drinking.