Comcast Is Fighting an Embarrassing Net Neutrality War on Twitter

The corporation’s plan to tweet at random users has backfired.

Images via Twitter.

To much public dismay, the FCC voted last Thursday to begin dismantling Obama-era net-neutrality rules. Net neutrality keeps the internet free and open by requiring internet service providers (ISPs) to treat web traffic equally and fairly. With the regulation in place, Comcast, for example, doesn’t have the right to block a user’s access to certain websites or apps and also can’t throttle Internet speeds. Net neutrality also blocks paid prioritization by internet providers, which would allow them to prioritize the websites and apps that fork up extra cash.

As the FCC reopens the bitter war over Internet regulation, Comcast has already gotten knee-deep in its own battle on Twitter. 

The company launched a GIF Twitter campaign in April to inform the public that even if net neutrality were to be rolled back, it won’t “Block,” “Slow,” or “Throttle Content.”

The company also claims in tweets that it “believes in an open internet” and gives customers “the net neutrality protections they expect.”

The Twitter discussion quickly turned ugly as users berated “Dan,” a Comcast representative who signed off on a number of the tweets.

 

 

Comcast also tried to educate users on the debate by explaining that Congressional action is the best way to ensure net neutrality, but users quickly called B.S.

Comcast did not immediately respond to a request for comment on its net neutrality Twitter campaign.

The FCC won’t repeal the net neutrality rules yet, but the vote kicked off a period of proceedings that includes receiving formal comments on the vote from the public. The FCC encourages the public to submit comments about net neutrality and internet regulation here.

Follow @fabiolacineas on Twitter.



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