Another Survey Ranks Comcast Low in Customer Satisfaction
Well, now they’re just piling on.
Just a week after Comcast placed dead-last among 278 companies in the annual Temkin Customer Service Ratings, the new American Customer Satisfaction Index has found that Comcast is among the lowest-rated companies in what is already an extremely unpopular consumer sector: Consumer satisfaction with cable and Internet companies has reached a seven-year low, according to the index.
Comcast ends up the second least-popular cable company — the company’s already-dim popularity plummeted, in fact — and the the least-popular Internet provider, according to the survey.
The study, which is based on more than 14,000 consumer surveys, gives companies a rating from 0 to 100. For cable TV service, Comcast’s rating dropped by 10 percent over last year, for a score of 54, the Index found. Time Warner dropped by 9 points, to a 51, tying Mediacom Communications for the lowest score among the more than 300 companies evaluated by the Index.
For Internet service, Time Warner received a more favorable rating than last year, earning a score of 58, compared with 56 for Comcast, 57 for Charter, 68 for Verizon FiOS and 69 for AT&T U-verse.
Now: Comcast is aware of the problem, and has even taken aggressive steps to correct it. But we start to wonder: Hating Comcast is such a habit for consumers at this point. Will they recognize if the company really does make improvements?