This Philly-Based Online Store Will Help You Find Your New Favorite Leggings

Introducing Addison Bay, launching online September 4.

Photographs courtesy Addison Bay.

The world of athleisure is booming. Even though most of us may buy our workout gear at Lululemon, Athleta, Asos, or Old Navy, there are a bajillion niche brands churning out cute sports bras and stylish leggings. And while Instagram is a great place to discover your new fave sporty-chic brands, there’s a new Philly-based e-tailer that wants to do the curating for you.

Marguerite Adzick, the founder of Addison Bay. Photograph courtesy Addison Bay.

Launching in September, Addison Bay is the project of 30-year-old Marguerite Adzick, whose career in the fashion industry was preceded by her time as a collegiate athlete. Wanting to bring both high-style and high-function activewear into one convenient online shop, she decided to create Addison Bay.

“Our tagline is Fashion x Fitness. I believe that both are equally important when curating the best assortment of emerging and already-known active fashion labels on Addison Bay,” says Adzick. “We’re committed to offering our consumer an assortment of activewear that you can wear in the front row of a SoulCycle class to brunch with girlfriends.”

The website will carry a range of athleisure brands, including LNDR. Photograph courtesy Addison Bay.

The website, which is launching September 4, will carry an array of quality sporting brands. The site will carry some brands you may already know and love — Onzie, Michi, Varley — to the labels you may have never heard of, like LNDR. Until today, we’d never heard of the East London athleisure line, but gosh darn if we don’t want to scoop up every single one of these LNDR sports bras, ASAP.

While the apparel on the site certainly will be on the high-end of sportswear — those sports bras cost between $80 and $200, so, uh, yeah — Adzick says that they’ll be looking for brands where the quality justifies the price tag.

Photograph courtesy Addison Bay.

“Our price points are not cheap, but the apparel is worth it,” says Adzick. “We believe the modern woman needs the modern wardrobe to keep up with her multi-tasking lifestyle. The AB girl is wearing activewear beyond the gym and the quality of the apparel needs to keep up with her life.”

Addison Bay will launch its online store on September 4. You can keep an eye out for updates on the shop’s Instagram.

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