“You’ll Lose Your Teeth, Kid”: The FDA’s New Anti-Smoking Campaign for Teens

The U.S. Food and Drug Administration just released its first ever anti-smoking campaign, NPR reports. It’s aimed at getting teens to quit—and to prevent them from smoking to begin with—by highlighting the possible short term effects of smoking. Namely? That it could cost you your teeth.

They’re also going the humor route:

The ads are certainly a far cry from the CDC’s graphic scare tactics from two years ago. But what do you think? Effective? Ineffective? Share in the comments.

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