Women Can’t Resist Happy Hour Specials

Cheap drinks are a draw for ladies.

Researchers at the University of Florida decided to hang around outside the bars in a college town and find out who was taking advantage of drink specials. Surprise! More women invested in cheap drinks than men. The guys spent more for their drinks and were significantly less likely to go for the specials; they also reported consuming more alcohol before arriving at the bars, drinking more overall, and drinking for longer than the women did. Amazing fact: “All you can drink” promotions led to higher blood-alcohol levels in participants. The lesson here: Stay away from all-you-can-drink bars.