The Most WTF Swimwear On the Market Right Now

Hey swimwear designers, I’ve got one question for ya: WTF is going on? I’m seeing all kinds of cray cray styles happening right now, and […]


Where to Shop Warm-Weather Vacation Gear Right Now

One of our editors recently fled our suddenly harsh winter for Puerto Rico. Before she left, she shopped around the city for warm-weather, vacation-appropriate pieces like […]


5 Best High-Waisted Bikinis Out There Now

Right before my honeymoon, I bought what basically amounted to the entire swimwear selection of Victoria’s Secret (I know, I know). For weeks, boxes of bikinis […]


Market Report: 6 Ways to Make Beach Coverups Look More Stylish

Beach coverups don’t have to always be caftans and sarongs. This is how you can rock the coverup game with pieces you’ll want to wear long after […]


The Best Places to Shop for Swimwear in Philly

When I think about what makes a great womenswear store, I think about curation: a strong aesthetic, a refined point of view, a smart mix of designers. When I think about think […]


7 Dos And Don’ts of Men’s Swimwear

Men’s swimwear is a tricky thing to maneuver. It’s full of oddball prints and inseams that range from the crazy-long to the super-short. But somewhere in […]


Monday Obsession: Get Any Word You Want Printed on These Bespoke Swimsuits

Sometimes the best statements are the simplest. Case in point: Bruna Malucelli’s custom one-piece swimsuits, classic in design (scoop neck and low scoop back) and basic […]


This is What Yarnbombing the William Penn Statue Would Look Like

If you don’t already know of Ishknits, take a walk over to the sort of creepy sculpture at 16th and Vine. It’s wearing a knit […]


American Apparel Bikini Gets Barista Bounced From Philly Pool

UPDATE July 24th: American Apparel is flying pool-barred bikinied barista Lisa Conn to its L.A. headquarters to pick out some free bikinis. For the full […]


Guys, Don’t Wear This Man Thong This Weekend — Or Ever

G Philly

This Weird Half-Thong Bathing Suit is a World Full of NO.

Okay, we’ve been flooded with pictures on Facebook of the very strange, very odd, very uncomfortable men’s swimwear trend that looks across between a thong […]


The Ultimate Bathing Suit Guide — From Most Modest to Most Risqué

It’s never been cooler to forgo the itty-bitty bikini and opt for more full-coverage suits. Sophisticated maillots, retro high-waisted two-pieces, and athletic touches like rashguards and mesh […]


Market Report: Did Gisele Buzz All Her Glorious Hair Off!?

OMG, did Gisele of the perennially perfect Pantene hair actually buzz it all off? [Huffington Post] Calling all curvy girls: These seven swimsuit trends look smashing on fuller frames. [Refinery29] […]


Market Report: Here’s How to Wash Your Bathing Suits

Step away from the  washing machine. Avoid the dryer, too. Here’s a handy guide for extending the life of your swimwear simply by changing your […]


A Tutorial: How to Mix and Match Bathing Suits

I think we all know the basics of pairing swimwear separates. A solid top with a printed bottom and vice-versa is always a smart move. […]