#TBT: The History of the Budweiser Can
Remember last week when we announced the return of the Battle of the Burger™ event and voting program? (If you don’t, you can learn more about them here!) To continue the excitement, we’re using this Throwback Thursday to recognize presenting sponsor Budweiser — an acclaimed companion to any burger — and their iconic can.
Originally released in 1936, the Budweiser can has donned 12 different designs throughout its storied history, beginning with a trio of gold and olive cans and eventually evolving into the bow-tie-emblazoned variety we’ve come to love. Introduced following the Great Depression, the cans gained mass appeal and were a welcomed addition to the brew scene. Since then, the can has been redesigned to introduce the latest materials (an all-aluminum can in 1963) and features (a tab top can in 1964 and a QR code in 2011).
Aside from the first two varieties, all of the cans have prominently featured the color red, with the latest version also adopting the Budweiser creed and Anheuser-Busch medallion.
However, while the can has changed and modernized, its contents remain the same. Each can is filled with a medium-bodied brew made following the same family recipe used by five generations of Busch family brewmasters. This longstanding commitment is why the beer has amassed legions of loyal fans — loyal fans who take their Bud and burgers very seriously.
Join likeminded brew fans by voting for your favorite burger once a day, every day from July 5th to July 25th in the Battle of the Burger voting program. For every vote you cast, you can enter a weekly sweepstakes to win Philadelphia Phillies tickets and official Budweiser grilling swag (think: apron, grill mitt, spatula, Budweiser BBQ sauce and a keychain) or the grand prize, which includes two tickets for Budweiser’s Made in America Festival, a Weber Home Grill and the aforementioned Budweiser merch.
After voting is completed, the top two eateries will face-off live at the Battle of the Burger™ event on August 24th. There, attendees will be able to sample both of the top burgers, enjoy a refreshing Budweiser, meet the Clydesdale horses and cast their votes for the ultimate winner.
Want to try all of the entries with a refreshing Budweiser before the big match-up? Here’s a list of the participating bars and restaurants. Good luck and don’t forget your appetite!This is a paid partnership between Budweiser and Philadelphia Magazine's City/Studio