Real-Time Digital TransitScreens Coming to Center City Office Buildings
Commerce Square debuted a new outdoor digital screen that will actually be helpful to the throngs of office workers, commuters and visitors in Center City. Brandywine Realty Trust announced a partnership today with TransitScreen to introduce a digital hub that provides real-time updates on various forms of transportation, including SEPTA and New Jersey Transit schedules, Uber distance times, nearby car share locations and even Indego Bike Share docking info.
Essentially, the one-stop-shop allows you to choose the most convenient form of transportation for whatever trip you’re about to take. CityLab explains that the “goal is to focus on getting city residents to consider all their travel options before they ever leave” and proclaimed that the tech belongs “in every lobby.”
Here’s what that info might look like on the giant LED screen or on a TV in the lobby of the building:
Here’s what the screen actually looks like in the courtyard at Commerce Square:
The transit data will continually update every 30 seconds and a press release about the partnership states it “will be displayed in the courtyard throughout the day and featured during peak times in the morning, lunch and afternoons hours.” The “giant” outdoor display is a first for the company and updates will also be available on TVs in the lobby. A rep from TransitScreen tells us that One Logan Square, another Brandywine property, will also be “live” with transit data.
“Brandywine is the perfect partner for TransitScreen because we are both vigorously promoting sustainable urban communities oriented around public transportation,” said Matt Caywood, CEO of TransitScreen, in the release.
The data expands past the traditional train schedule to provide updates on Indego Bike Share docking stations. You’ll know exactly where to head to grab a bike and go. Russel Meddin, Founder of Bike Share Philadelphia, is excited about the addition as well: “In a word: fantastic. Everyone in the vicinity now has information about all the transit choices featured on a large, outdoor screen, especially promoting the recently launched Indego bikeshare.”
The D.C.- and San Fransisco-based transit tech company currently has screens in 18 cities across North America. Although it’s not coming to Philadelphia at the moment, the company can also get bring the info to public spaces as well with SmartWalk, a digital projection that can “turn any surface into a subway tracker,” says this profile from Fast Company. TransitScreen said Brandywine will debut that wayfinding tech, which can also provide walking directions, at 11oo Wayne Avenue in Silver Spring, Maryland.