How Does 500-Plus Square Feet of Cookies Sound?

Today is the day. What started as a delusional dream of late New York/Miami developer Tony Goldman and was then nurtured by the insistent watering cans of Marcie Turney and Valerie Safran has now reached its full potential.

Midtown Village has reached the peak of fabulousness today with the opening of an Insomnia Cookies outlet.

135 S. 13th Street was previously home to FruitFlowers, but listen, no matter how much you make fruit look like it’s not fruit, it’s still healthier than a giant goopy warm cookie that arrives at your house at 3 a.m. We have a feeling this late-night cookie eatery and delivery service is better suited to Philadelphia palates than the previous tenant.