WATCH: Hallmark Uses Lesbian Couple in Ad Campaign for the First Time

In what is perhaps the biggest weekend of the year for commercials, Hallmark has released an ad on YouTube that features a real-life lesbian couple—the first time the greeting card company has done so.

In typical Hallmark pull-at-your-heartstrings fashion, the couple, Eugenia and Corinna, talk lovingly about their relationships, saying oh-so-sweet things like, “You make my heart fifty times bigger and I’m so lucky to have you.”

It’s a nice antidote to the beer-and-boobs ads we’re likely to see during today’s big game. Check it out above.