Campbell’s Launches K-Cups to Give Soup Business a Jolt

The company hopes that K-Cups can help its struggling signature brand.

Behold, Campbell Soup out of a K-Cup.

Behold, Campbell Soup out of a K-Cup.

In an effort to revitalize its core product, Campbell Soup has officially launched its own K-Cups.

The Camden, N.J.-based company just partnered with Keurig Green Mountain to launch two varieties of K-Cup soup. Wait, how do you make soup from a K-Cup? Empty the soup packet into a 12-oz mug, insert the seasoned broth mix K-Cup pod into the machine and start brewing.

As more and more people are choosing healthier food options, sales of Campbell’s traditional products — like canned soups — have stagnated. That’s led the company to move in a healthier direction, acquiring companies like Garden Fresh Gourmet, Bolthouse Farms and Plum Organics over the last few years.

Now, Campbell’s hopes to give a jolt to its most traditional business line: soup. Whether it works remains to be seen.

Called Campbell’s Fresh-Brewed Soup, the K-Cups are available in two varieties: Homestyle Chicken Broth & Noodle Soup Mix and Southwest Style Chicken Broth & Noodle Soup Mix. Both varieties are 70 calories or less per serving.

Michael Goodman, marketing director of innovation for Campbell Soup, said that 80 percent of people who buy Keurig pods also buy Campbell Soup, “so bringing together two products people love in one handy kit is a winning idea.”

I can’t figure out if this sounds like the perfect dorm room dinner or a very sad old man’s dinner. Maybe both. Anyhow, it’s available here in packs of eight packs. The cost? $11.99.

Will this save Campbell Soup’s signature product? Let us know your thoughts in the comments.