Lululemon to Open Just-for-Men Stores
In more Lululemon news (when it rains, it pours, right?), word on the street is that Lulu is aiming to open stores for just for dudes by 2016. Or, as Bloomberg.com puts it, “Lululemon Athletica Inc., having won over millions of women with its high-priced yoga gear, wants to keep growth going by chasing men.”
Although Lulu says sales of its men’s clothing do okay, the hope is that by separating them from the women’s lines entirely will entice more guys to get their Luon on. No word yet on where these stores will pop up, but do I have a name suggestion: LululeMEN. Ha ha! I kill myself.