Mad Decent Block Party Gets Its Own Line of Beer Cans
When you make your way across the crowd this weekend at the Mad Decent Block Party to grab a beverage from the bar, you may find in your hand a very special beer can—that is if you order a Bud Light. The mega beer chain has released a wild-looking line of beer cans that were designed especially for the Diplo-headed music festival that kicks off this Thursday at Festival Pier at Penn’s Landing.
According to a press release from Bud Light, there are 31 designs in all, which includes 4 Mad Decent custom labels and 27 artist-designed labels. The 16-ounce cans aim to capture the essence of the summer music festival scene, Bud Light says. “The exclusive Bud Light can designs were inspired by the spontaneous and unexpected experiences that music lovers have enjoyed at Mad Decent Block Parties for the past seven years,” says Alexander Lambrecht, VP of Bud Light.
What’s even more fun is that, just like a snow flake, you’ll likely never drink from the same can twice: “The 31 designs were transformed into more than 31 million possible graphics – so no two cans are exactly alike.”
The can designs were done in conjunction with Bud Light’s Summer Bucket List initiative, which awards participants with prizes, like trips to Vegas, Lollapalooza and the Mad Decent Block Party in San Diego. To throw your hat in the ring, post a summer photo of yourself and share on Instagram or Twitter with the hashtag #UpForWhatever and #BLContest.
The Mad Decent Block parties were created by Temple alum DJ Diplo—and started right here in Philadelphia as a regular block party. These days, the festival has grown enough to hit 19 cities across the country. The Philly romp takes place this Thursday and Friday, August 6th and 7th, at Festival Pier. Among those performing will be hip-hop and EDM artists like Flosstradamus, ILoveMakkonnen, Jack Ü (aka Skrillex and Diplo) and Nadus on Thursday night, and Major Lazer, Dirty South Joe and couple surprise guests on Friday. Tickets and more information can be found here. Those snazzy cans I was talking about earlier can be found on location wherever suds are sold.