WATCH: Philly’s Kevin Hart in This Insane Madden Game Commercial

"Madden Season" is crazy.

We hope Philly’s Kevin Hart got paid a lot for this. We suspect he did:

The commercial is so over-the-top it trended on Facebook on Friday afternoon. There’s also a whole website featuring behind-the-scenes looks at the making of the commercial, as well as the song lyrics. If you really need to memorize them. If you want to order the game, well, we’re pretty sure you’ll figure out out to do it.