Bluemercury Launches Good-For-You Makeup Line Lune + Aster

Meet the new gluten-free, paraben-free, vegan luxury makeup.


Five-minute makeup for the busy minimalist. | Image via Bluemercury.

One of our favorite cosmetics stores, Bluemercury, just launched its own makeup line. It’s called Lune + Aster, and it’s totally gorgeous – and good for you. Unlike most other makeup brands, Lune + Aster products are paraben-free, which means they contain no harmful preservatives, which makes for super-clean makeup you don’t have to feel guilty wearing. The cosmetics collection is also gluten-free and vegan, and is specifically designed for the most sensitive skin types.

The new line is broken down into four categories: Prep+Go (primers to make your makeup last all day), Protect+Go (tinted moisturizers with SPF), Bronze+Go (to help you look glow-y and gorgeous), and Swipe+Go (glosses and mascaras).

Blue mercury Rittenhouse store manager Jessica describes the products as a “get-ready-in-five-minutes kind of makeup,” which you know I’m all about. Standouts from the line include the RealGlow Primer ($30), which gives a lightweight illuminating sheen, and the Vitamin C+E Lipglosses ($18) that nourish and beautify, available in 13 shades.

Makeup that’s quick, easy, and good for you? Now that’s something we can get into.