From Phillies to Bhillies: Philly Reacts to IHOP’s “IHOb” Burger Stunt
IHOP officially changed its name — and Philadelphia is not on board.
ICYMI, IHOP is no longer IHOP. It is now IHOb, because apparently the chain known for its pancakes decided it wants to emphasize its burgers, the speciality of countless other fast-food restaurants.
Disclaimer: I’ve only had IHOP pancakes once, and I have not tried the chain’s burgers — nor its Philly cheesesteak, which got only 2 out of 5 stars from a TripAdvisor reviewer in Tuscon, Arizona. (Mushy bread, apparently.) I don’t plan on changing these facts after IHOP’s marketing ploy.
Apparently I’m not alone. Philadelphians are none too happy about the IHOP/IHOb name switch.
Are pancakes really that hard
— Matt of 440 (@sF_Nite) June 11, 2018
IHOB: International House of Burgers????
Throw 2018 away immediately.
— Ernest Owens (@MrErnestOwens) June 11, 2018
— Joe Rutkowski (@jrut2147) June 11, 2018
At least the city is having a little fun with it, though — shout out to the Phillies, who trolled IHOP excellently on Monday.
As well as several others.
to show solidarity with ihob, the city of philadelphia is rebranding to 'bhiladebhia'
— sargon of ASAHD SEND ME THIS VIDEO (@ORTVATISTADON) June 9, 2018
After all, maybe a few people are on board with the IHOP switch (and the company’s cheesesteaks, apparently) …
But mostly Philadelphia is not pleased. In fact, it reminds some people of how Franklin Mills mall in Northeast Philadelphia was “renamed” Philadelphia Mills.
I will never call it iHOb much like I’ll never call franklin mills “the philadelphia mills” it’s just silly https://t.co/QSNvtH7msR
— Sar (@sarkleinbrahm) June 11, 2018
Calling Ihop to Ihob is like changing Franklin mills to Philadelphia mills…………….no
— Sierra D (@Scrub_Zaddy) June 10, 2018
“IHOb” is the new “Philadelphia Mills” and tbh i dont think i can handle it anymore
— allison (@alli_hornickle) June 12, 2018
this is just like franklin mills in philly changing to philadelphia mills, the name change happened but everyone ignores it
— Katie (@katebenner20) June 12, 2018
Changing IHOP to IHOB is like them making Franklin Mills the Philadelphia Mills
— ♛ (@Philly_yak1) June 11, 2018
I don’t call Franklin Mills, Philadelphia Mills.
What makes u think i’m gonna call IHOP IHOB???????
— pale chub (@getanAMBulance) June 11, 2018
We’re simply not on board, IHOP.
ihop changing their name to ihob isn’t even in the top 20 of the most bizarre things to happen so far in 2018 which really shows you what kind of year it’s been
— RyansAverageLife (@RyanAbe) June 10, 2018
One time when @theludds and I incredibly drunk I made grilled cheese sandwiches using chocolate-chip pancakes as the buns and I guess what I'm getting at with this story is that we are smarter than everyone who worked on developing the @IHOb launch
— Martin R. Schneider (@SchneidRemarks) June 12, 2018
Good afternoon to everyone except the guy that decided it would be a good idea to change iHop to iHob
— megañe (@MeganBerard) June 11, 2018