City

From Phillies to Bhillies: Philly Reacts to IHOP’s “IHOb” Burger Stunt

IHOP officially changed its name — and Philadelphia is not on board.


ICYMI, IHOP is no longer IHOP. It is now IHOb, because apparently the chain known for its pancakes decided it wants to emphasize its burgers, the speciality of countless other fast-food restaurants.

Disclaimer: I’ve only had IHOP pancakes once, and I have not tried the chain’s burgers — nor its Philly cheesesteak, which got only 2 out of 5 stars from a TripAdvisor reviewer in Tuscon, Arizona. (Mushy bread, apparently.) I don’t plan on changing these facts after IHOP’s marketing ploy.

Apparently I’m not alone. Philadelphians are none too happy about the IHOP/IHOb name switch.

At least the city is having a little fun with it, though — shout out to the Phillies, who trolled IHOP excellently on Monday.

https://twitter.com/Phillies/status/1006212459248701446

https://twitter.com/MarisaMagnatta/status/1006235001237790721

As well as several others.

The Biggest Sports Busts in Philly History, Ranked

The Biggest Sports Busts in Philly History, Ranked

After all, maybe a few people are on board with the IHOP switch (and the company’s cheesesteaks, apparently) …

https://twitter.com/osnapitzjenni/status/1006401907873734656

https://twitter.com/marquesshepard/status/1006234267754614784

But mostly Philadelphia is not pleased. In fact, it reminds some people of how Franklin Mills mall in Northeast Philadelphia was “renamed” Philadelphia Mills.

We’re simply not on board, IHOP.