Fox 29’s Breaking Bad Tweet Goes Down Badly With Philly Viewers
Here’s how you don’t do a TV news promo, folks:
Whether she meant it as humor or simply as a mashup of recent pop culture with real current events, it didn’t go over well at all in the Twittersphere:
Or with NPR’s TV critic:
Ah, local news. "@JoyceEvansFox29: Thought Breaking Bad was hot? See who's breakin' bad in SW Philly leavin' 6 people SHOT – Tonite at Ten!”
— David Folkenflik (@davidfolkenflik) October 7, 2013
Or the New York Times’ TV news guy:
Dept. Of Terrible TV News Promos: https://t.co/5OcQ6e5Iyg Dept. of Monday Morning Apologies.
— Brian Stelter (@brianstelter) October 7, 2013
Or with the makers of memes:
"Thought The Sixth Sense had a shocking ending? Well a boy in SW Philly is seein' 30 dead people of his own! Tonite at 10" #JoyceEvansTweets
— Drew Magary (@drewmagary) October 7, 2013
Did Joyce Evans just pull a Walter White and machine gun her career? It probably won’t be long before we find out.
Last tweet NOT AST ALL A JOKE. Very real life drama was the point as oppose to one that end on tv. That was my point
— Joyce Evans (@JoyceEvansFox29) October 7, 2013