Fox 29’s Breaking Bad Tweet Goes Down Badly With Philly Viewers

Joyce Evans connects real life to bloody TV show. It doesn't work.

Here’s how you don’t do a TV news promo, folks:

Whether she meant it as humor or simply as a mashup of recent pop culture with real current events, it didn’t go over well at all in the Twittersphere:

Or with NPR’s TV critic:


Or the New York Times’ TV news guy:

Or with the makers of memes:

And so on:

Did Joyce Evans just pull a Walter White and machine gun her career? It probably won’t be long before we find out.

UPDATE: The tweet drove the national media wild, too, with mentions in The New Republic, Salon, Gawker, New York, and the New York Daily News, among others. Yay, Philly!