Oreo’s Anti-Bullying Message

A cookie makes a powerful statement - again

In honor of National Bullying Prevention Month, Nabisco’s Oreo launched a new campaign. We have to hand it to them – the company’s been very proactive about tough issues as it celebrates its 100th anniversary this year. They made headlines this past summer after debuting the image of a rainbow cookie to commemorate Gay Pride. And while Nabisco heard from its share of dissenters on social media, the move actually raised the brand’s overall perception by 15 points.

What do you think of the latest message? Share your thoughts with us.