Comcast Joins Effort to Mix Twitter Trends and Live TV With Zeebox Deal

Comcast and NBCUniversal have grabbed a stake in British company zeebox—a social-TV start-up that looks to revolutionize the way you watch your favorite shows. Zeebox compiles information from social media sites like Facebook and Twitter so that you can watch television and see the buzz about what you’re watching simultaneously. So, when the next Lost is set for its season finale, all of the fanatical viewers can watch the show and, thanks to Comcast and zeebox, participate in real-time conversations about the show. It’s meant to get viewers back in the habit of watching live television, something rendered nearly obsolete thanks to the glorious wonder of DVR. [Inquirer]