GLAAD to Honor Gay Ad Campaigns
J.C. Penney – the retailer than hired Ellen DeGeneres as its spokesperson this year – is up for awards thanks to its Father’s Day ad featuring a same-sex couple and their children. Other nominees include: Johnson & Johnson’s anti-bullying campaign “Care with Pride,” General Motors – for the Chevy Volt, Lexus – for its celebration of the 45th Anniversary of The Advocate, Amtrak’s “Ride with Pride” campaign; American Apparel – for its LGBT Pride campaign featuring transgender model Isis King, and the You Can Play Project – for its partnership with professional hockey players to put an end to homophobia in sports.
“The advertising and marketing industries are catching up with the rest of the media by including more images of LGBT people in mainstream ads that target broad audiences,” says GLAAD President Herndon Graddick. “Americans expect to see their worlds reflected in advertising, and today that includes LGBT people and families. This year’s nominated campaigns are not only smart business decisions, but set the bar high for future images of our community in advertising and marketing.”