Questlove’s Soul Food Startup

Questlove says he’s “trying to make fried chicken the new cupcakes” with his catering venture Quest Loves Food. The drummer was inspired to create a soul food startup when he saw the gourmet food trucks out in L.A. His original idea for a fried chicken food truck has grown into something much larger and it was only just launched via a party at the new BA Kitchen in New York City. [Adweek]