Comcast Splits Media Business

WPP and Publicis will split Comcast's media business duties

Comcast—which merged with NBC last year—has announced that it was unsuccessful in an attempt to consolidate its media duties. Instead, Comcast will call upon WPP and Publicis to each take a role in handling the $1.4 billion of media business that falls under the Comcast regime. The Scoop wants to know if this means his On Demand will be up and running again—he’s trying to catch up on his Breaking Bad. [Ad Age]