Reading Fightins to Become Reading Whoopies (for One Game)

The Phillies’ AA affiliate will be rebranding this summer for a game to honor the Whoopie Pie.

Reading Whoopies

via Reading Fightin Phils

The Reading Phillies changed their name to the Reading Fightin Phils after the 2012 season. And now they’ve announced another name change.

Okay, this one is just for one game. On August 7th of this year, at the team’s annual morning game, the Reading Fightins will become the Reading Whoopies.

The 9:35 a.m. start on August 7th will be Reading’s 16th-annual morning game. “While other regions may claim the Whoopie Pie as their own, the Whoopie Pie is believed to have originated in Pennsylvania’s Americana Region,” the Reading Fightins/Whoopies wrote in a release. “They were created by the area’s Pennsylvania German communities and have been handed down from generation to generation. Whoopie pies are actually more like a sandwich, made of two cake-like cookies with a cream center.”

If you’re wondering: Pennsylvania’s “Americana Region” is a marketing term debuted last fall. The Greater Reading Convention and Visitors Bureau says it spent months researching the new slogan. “Pennsylvania’s Americana Region. Great stuff happens here!” replaced “Go Greater Reading. Take a ride.” (Yes, this new slogan is much better.)

When Reading takes the field as the Whoopies, the players will be wearing uniforms designed to look like giant whoopie pies. The caps, too, will also look like whoopie pies, with “a ‘Joyful Whoopie Pie’ mascot is printed on the front wearing a red Fightin Phils baseball cap with the old-school ‘R’ logo,” per the team.

The Fightins are already selling Reading Whoopies shirts and hats, and game-worn jerseys will be auctioned off after the August 7th game.