Rising Online Media Co. MyNEWPhilly Lands Deal With Comcast

You can find the platform, which is geared toward millennials and young professionals, on Xfinity.com for a limited time.

Image via MyNEWPhilly YouTube.

MyNEWPhilly founder Kyree Terrell. Image via MyNEWPhilly YouTube.

Philly’s rising online media company MyNEWPhilly recently struck a deal with Comcast that places a direct link to the platform on the cable giant’s Xfinity.com homepage.

MyNEWPhilly bills itself as an alternative news media outlet. Instead of producing segments about Philly’s crime or poverty, the team has produced more than 1,000 original short videos that highlight Philadelphia’s beauty, mostly geared toward millennials and young professionals. Some of the platform’s segments include “Not Just Cheesesteaks,” which explores Philly’s culinary scene; “Datequette,” which discusses dating in Philly; and “The Fitting Room,” which covers Philly’s style scene. They’ve also produced hundreds of segments in real estate, sports, technology, fitness, and entertainment.

“We set out to fill a void, to eradicate the lopsided view of crime, negativity and violence as the image portrayed of the city we love,” said MyNEWPHilly founder Kyree Tyrrell in a statement. “We are beyond excited that our content aligned with the current initiative and objective of the amazing team at Comcast, and we are optimistic for what the future may hold as this relationship continues to develop.”

MyNEWPHilly launched in 2015. You’ll find the platform on Xfinity.com for a limited time.

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